WIX Filters Help FFA Raise A "Cash Crop"
Wednesday, 12 March 2003
NASCAR¹s No. 1 filter is teamingup with the Future Farmers of America organization to help students preparing for careers in agriculture to raise a "little green".
WIX Filters is committed to helping the FFA chapters raise funds by donating 25 cents for every WIX filter box top that a chapter redeems. This program is an easy way for FFA chapters to raise funds and, at the same time, encourage customers to visit their local auto parts stores for their filter needs.
"Programs like this can make up a significant portion of a chapter¹s budget," said Eric Schilling, assistant regional director for the National FFA. "Our affiliation with WIX has lead to the donation of $600,000 over the past 16 years and assures the continued success of our chapters nationwide."
If an FFA chapter is one of four that submits the most box tops per member, WIX will award them with a bonus check of $1,000. WIX will also award $1,000 to the chapter that shows the highest percentage increase over last year¹s fund-raiser.
FFA chapters interested in planning a box top promotion can call 1-800-NEED-WIX or visit www.wixfilters.com for the names of local WIX Filters Distributors participating in this program. These stores can also assist the FFA chapters in coordination promotional activities based on the program.
"We're proud to continue our affiliation with FFA, as it gives students the tools they need to be successful in agriculture," said Bruce Johnston, brand manager for Wix Filtration products. "We realize the importance of building relationships with our customers in the early stages of their careers to foster loyalty both now and in the future."
Since 1939, Wix has been an innovator in filtration products. Wix designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX is the # 1 filter in NASCAR and the only filter Officially Licensed by NASCAR. Wix Filtration Products is part of Dana Corporation's Automotive Aftermarket Group, one of the world's largest independent suppliers to vehicle manufacturers and their related aftermarkets. WIX Filter's Internet address is www.wixfilters.com.
Dana Corporation is a global leader in the design, engineering, and manufacture of value-added products and systems for automotive, commercial, and off-highway vehicle manufacturers and their related aftermarkets. The company employs more than 60,000 people worldwide. Founded in 1904 and based in Toledo, Ohio, Dana operates hundreds of technology, manufacturing, and customer service facilities in 30 countries. The company reported 2002 sales of $9.5 billion.