WIX Hummer H2 Program Brings WIX Filters Message to the Masses

Thursday, 15 December 2005

Following its debut in 2005, the WIX Hummer H2 program – WIX Filters’ mobile marketing unit – will be available to customers throughout 2006 to generate awareness and attention at their facilities and special events.

The WIX Hummer H2 program is available to customers to generate awareness and attention at their facilities and special events.

A custom Hummer H2 that increases the visibility of WIX Filters through an educational and entertaining experience, the WIX Hummer H2 drives sales by providing an opportunity for customers to learn about the technical superiority of WIX Filters.
In addition to the educational component, customers are entertained by the powerful sound system and appealing graphics of the WIX Hummer H2 experience, and have opportunities to receive WIX apparel, WIX Racing memorabilia, discount coupons for WIX products and other giveaways designed to increase customer traffic.
From January through December, the WIX Hummer H2 will appear at more than 100 events throughout the U.S., providing valuable visibility for the WIX brand and opportunities to support sales for WIX customers. Customers can contact their WIX district manager to schedule an event.
Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.


WIX 2018 New Number Announcement 03-15-18 PDF


WIX® Filters Renews Sponsorship of Performance Racing Network’s ‘At the Track’


WIX® Filters Introduces 585 New Parts in 2017


WIX® Filters Announces Official Partnership with Dreyer & Reinbold Racing Indianapolis 500 Entry


WIX® Filters Awards $51,421.25 to National FFA Chapters


WIX® Filters Awarded 2017 Auto Value and Bumper to Bumper Channel Partner of the Year


WIX® Filters Globally Releases 398 New Parts in First Three Quarters of 2017


WIX® Filters, Babcox Media Present Tobi Klunder-Edmonds, Edmonds Import Auto with Fourth Annual WIX Driving Performance Award


WIX® Filters, Babcox Media Select Two 2017 Counter Professionals of The Year


WIX® Filters Launches Groundbreaking Senzit™ Smart Air Filter Monitor


WIX® Filters Launches New Heavy-Duty Air Filters


WIX® Filters Launches Cabin Air Product Line Exclusively Enhanced with Microban® Antimicrobial Product Protection


WIX® Filters Extends Partnership with Richard Childress Racing


WIX® Filters Named 2015 O`Reilly Auto Parts Supplier of the Year


WIX® Filters Honored With Auto PlusSM Diamond Award During AAPEX


WIX® Filters Wins AWDA 2015 Pursuit of Excellence Award


WIX® Filters Awards $44,341.25 to National FFA Chapters


WIX® Filters Reveals Top 20 Schools in 2015 School of the Year Competition




WIX® Filters Named Seventh Healthiest Large Company By Charlotte Business Journal