WIX Filters to Offer Petty Talladega Torino Ford Die Cast Collectible

Thursday, 29 December 2005

WIX Filters has announced the latest offering in the company’s Route WIX Die Cast Collectible Promotion, a 1/24 scale replica of the 1969 Talladega Torino Ford that racing legend Richard Petty drove to his 100th NASCAR victory.

The 1969 Talladega Torino Ford – the only die cast replica ever produced to celebrate racing legend Richard Petty’s 100th NASCAR victory – is the latest offering in WIX Filters’ Route WIX Die Cast Collectible Promotion.

The pre-sell period for distributors runs from February to April 15, 2006, with the promotion extending from October to December 2006.
The 1969 Talladega Torino Ford – the only die cast replica ever produced to celebrate Petty’s 100th NASCAR win – commemorates the only year that Petty drove a Ford in NASCAR competition. The Route WIX collectible also is the only die cast replica of any scale that has the design and approval of both Holman Moody and Ford.
The first NASCAR-licensed die cast to be offered through the Route WIX Collectible Promotion, the 1969 Talladega Torino Ford represents not only a time when Petty used WIX filters, but also a period when he was a spokesperson for WIX. The car was designed by Holman Moody, the most successful racing operation of the 1960s and 1970s. Holman Moody’s success depended upon using the best products and equipment, like WIX Filters, the #1 Filter in NASCAR.
Continuing its commitment to the Victory Junction Gang Camp, which began with a donation of a year’s supply of oil, air and fuel filters earlier this year, WIX Filters will donate $1 for every die cast sold to the camp for seriously ill children. Founded by NASCAR driver Kyle Petty and his wife, Pattie, in honor of their late son Adam, the camp is free of charge to children and their families. Located in Randleman, N.C., on land donated by Richard Petty and his wife, Lynda, the Victory Junction Gang Camp is the only year-round multi-disease facility of its kind in the Carolinas and Virginia.
Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.


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