WIX® Filters Announces “Geek My Garage” Sweepstakes

Monday, 12 March 2007

New Promotion Runs through November 2007

WIX Filtration, part of Affinia Group’s family of brands, and Speedway Motorsports, Inc., announced today the new WIX Filters “Geek My Garage” Sweepstakes, designed to stockpile and supercharge WIX customers’ garages with cool tools and equipment.

Running through November 2007, the “Geek My Garage” Sweepstakes will award winners prizes including a $1,000 auto parts store gift certificate, power and hand tools, gas for a year, lawn and garden equipment, and many other prizes. The grand prize winner will receive a Chevrolet Silverado.

“Every year we strive to offer our loyal customers a variety of ways to win prizes and have fun at their jobs,” said Dave McColley, vice president of marketing for WIX Filters. “The ‘Geek My Garage’ Sweepstakes is another exciting way for us to show our customers how much we value their business.”

Customers can enter the sweepstakes online at www.wixfilters.com, or at participating retailers through a point-of-sale entry form. No purchase is necessary to participate.

The WIX Filters “Geek My Garage” Sweepstakes is one of 13 WIX Filters promotions in 2007. Customers can find the details of each promotion in the WIX Filters 2007 Sales and Promotions Planner.

Since 1939, WIX Filtration has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX is the number one filter in NASCAR and an exclusive NASCAR Performance Product. For more information, visit www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement parts and service industry. In North America the Affinia family of brands includes WIX® Filters, Raybestos® brand brakes and Aimco® brake products, and McQuay-Norris® and Spicer® Chassis parts. South American and European brands include Nakata®, Urba® and Quinton Hazell®. Affinia has operations in 19 countries and approximately 11,000 people dedicated to keeping the world’s wheels turning. For more information, visit www.affiniagroup.com.

Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The company owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe's Motor Speedway and Texas Motor Speedway. The company provides souvenir merchandising services through its SMI Properties subsidiaries and Motorsports Authentics joint venture, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The company also owns Performance Racing Network which broadcasts syndicated motorsports programming to more than 750 radio stations nationwide. For more information, visit the company's website at www.gospeedway.com.


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