WIX® Filters to be Featured in Advertising Industry Poster Book

Thursday, 26 July 2007

WIX Filters, part of Affinia Group’s family of brands, will be featured twice in the Graphis 2007 Poster Annual, a hardcover book for the advertising industry that features the finest poster designs of the year.

The advertising poster competition selects approximately 250 winners from thousands of international entries each year. WIX is being honored for two posters, designed and submitted to Graphis by creative marketing communications agency Wray Ward Laseter. The posters, titled “Angel” and “Superhero,” display the WIX Filters brand icons – black, light-duty oil filters with guardian attributes, silver wings and a superhero cape, respectively, made from engine parts. The copy on the two posters emphasizes the brand’s superiority in filtering dirt from oil before it reaches the engine and reads: “Your Engine’s Guardian” and “Your Engine’s Superhero,” respectively.

The WIX campaign also garnered several ADDY Awards at the American Advertising Federation’s (AAF) regional competition earlier this year.

The Graphis 2007 Poster Annual book, which features award-winning work for a wide array of corporate and social causes, will be published this winter.

Since 1939, WIX Filtration, part of Affinia Group’s family of brands, has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industry. In North America the Affinia family of brands includes WIX® filters, Raybestos® brand brakes and AIMCO® brake products, and McQuay-Norris® and Spicer® Chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com.

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