WIX® Filters Announces Availability of 2007 Route WIX Die Cast Collectible

Friday, 28 September 2007

Shelby Cobra 427 Sport Coupe Captured in 1:24 Scale

WIX Filters, an Affinia Group brand, has announced the availability of the 2007 Route WIX Die Cast Collectible, the legendary Shelby Cobra 427 Sport Coupe. The car’s muscular styling and awe-inspiring speed make it the most recognized American roadster ever built.

“Counter professionals will make the Route WIX collectibles available to their customers with the purchase of two WIX filters from October through December,” said Jeff Blocher, brand manager for WIX Filters, which each year offer customers a new die cast collectible sales promotion. “The classic Shelby Cobra 427 Sport Coupe was personally requested by our customers, making it a perfect addition to the Route WIX collection.”

The Route WIX Die Cast Collectible program is a customer favorite, selling close to 100,000 collectibles each year. For 2007, WIX captured the Shelby Cobra 427 Sport Coupe, in a 1:24 scale die cast replica, complete with a customized paint scheme and WIX filter under the hood. Learn more about the Route WIX collection and view past collectibles athttp://www.wixtreme.com/routewix/index2007.asp.

Since 1939, WIX Filtration has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industry. In North America the Affinia family of brands includes WIX® filters, Raybestos® brand brakes and AIMCO® brake products, and McQuay-Norris® and Spicer® Chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com.


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