WIX® Filters Supports Local FFA Chapters With Box Top Program

Wednesday, 23 January 2008

Program provides local FFA chapters with an average of $50 thousand annually

WIX Filters will support the Future Farmers of America (FFA) for the 21st consecutive year in 2008 by donating 25 cents for every box top redeemed by an FFA chapter between January and April. Last year WIX Filters donated nearly $50,000 to local FFA chapters throughout the United States as part of the promotion.

“We are proud of the contribution we are able to make to local FFA chapters through the WIX Filters/FFA Box Top Promotion,” said Jeff Blocher, brand manager for WIX Filters, a member of the Affinia Group family of brands. “Our partnership with the FFA also provides agribusinesses, rural enterprises and individuals with an opportunity to support America’s future leaders while receiving superior engine protection from WIX’s industry leading filters.”

In addition to the 25 cents per WIX Filters box top redeemed, six bonus prizes of $1,000 will be added to the box top earnings for the following criteria: most overall box tops redeemed during the program period; highest percentage increase in box top redemption from 2007 to 2008; and the top four chapters based on number of box tops redeemed per member.

The FFA Box Top Promotion is supported by brochures that provide promotion details for participating auto parts stores and FFA chapters, in-store posters to help distributors promote the program, and pre-written press releases FFA chapters can use in their local communities to publicize the promotion and generate additional filter purchases and chapter earnings.

The WIX Filters/FFA Box Top Promotion is one of 10 sales promotions from WIX planned for 2008. Customers can find the details of each promotion in the WIX Filters 2008 Sales and Promotion Planner, by logging on to WIXConnect.com or by contacting their distributor.

Since 1939, Wix Filtration has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industry. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Spicer® chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com.


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