WIX® Filters Releases 60 New Product Numbers in Q1 2008

Friday, 25 April 2008

Emphasis in foreign nameplate and cabin air filter product development

WIX Filters released 60 new product numbers in the first quarter of 2008, including four more new bracketed fuel filters for foreign nameplate applications and 10 new cabin air filters. Also, among the new product numbers are three highly sought after transmission filters for Dodge, Jeep and Chevrolet trucks.

“At WIX, we continue to push the envelope in the engineering and design of new filtration technologies,” said Jeff Blocher, brand manager for WIX Filters. “Our fill rates lead the industry and we pride ourselves in our coverage for all makes and models of cars, trucks and heavy duty equipment.”

Included in the new numbers are the supersession of the 57314 by two new oil filter numbers, 57312 and 57313, for various Ford Powerstroke and IHC diesel engine applications, and the shift from the 33518 to the new 33818 fuel filters for Ford 7.3L F-Series Super Duty pick-up trucks.

Of the 60 new air, cabin air, fuel, oil, transmission, and hydraulic filter product numbers released, 12 filters are for heavy duty and off-highway vehicles and 48 filters are designed for automobiles and light truck applications.
“Our goal is to exceed technician expectations for form, fit and function, while increasing performance standards in filtration,” Blocher added. “Since we add new product numbers regularly, customers should visit wixfilters.com for the latest and most up-to-date filter product information and look up features.”

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industry. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Spicer® chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com.


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