WIX® Filters Expands High-Performance NoToil® Filters Market

Tuesday, 05 May 2009

New product packaging and catalog support the release of ATV and motorcycle filters

WIX Filters has teamed with No-Toil to provide increased distribution of their top performance dual-stage foam air filters for applications across Honda, Kawasaki, Yamaha, KTM, Artic Cat, Polaris and Suzuki brands. The WIX/No-Toil filters come in redesigned packaging and are supported with an eight-page catalog highlighting product benefits and listing all 46 part numbers and 158 applications.

No-Toil filters have received wide-spread industry recognition during their first seven years in business, being named Product of the Year by Dirt Rider Magazine and Product of the Decade in Australia.

“WIX Filters and No-Toil are a perfect marriage of cutting-edge engineering and design and wide market distribution,” said Jeff Blocher, brand manager for WIX Filters. “These high-performance, non-toxic air filters offer our customers exceptional performance through increased horsepower, in addition to a safer, more earth-friendly way to oil and clean foam air filters.”

No-Toil air filters are constructed by hand in the United States with a two-stage foam layer design. Each foam layer has a different pore size, providing the optimum trapping area for the smallest dust particles. The flame-laminated layers of reticulated foam allow maximum airflow, while increasing dirt stopping surface area and foam strength.

The No-Toil oil is water proof and extremely tacky to catch the smallest dirt particles. The WIX No-Toil filters come pre-oiled and ready to use right out of the box.

Cleaning a WIX/No-Toil filter is amazingly fast and easy. The maintenance kit provides everything needed to clean the WIX Filters/No-Toil filter – oil, cleaner, and rim grease. Because the No-Toil chemicals are non-toxic, cleaning can be accomplished in the kitchen sink with three to four inches of warm water and a quarter cup of cleaner. The heavy duty, concentrated, biodegradable cleaner, which has no fumes or odors and is safe for the skin, was developed specifically to clean quality foam and fabric air filter elements treated with the No-Toil filter oil or No-Toil rim grease.
Visit www.wixfilters.com to view the new WIX Filters/No-Toil catalog. WIX Filters/No-Toil filters can be found at participating storefront and online retailers.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industries. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Raybestos™ Chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit
www.affiniagroup.com.

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