WIX® Filters Sets Record Product Development Pace

Wednesday, 16 September 2009

311 new part numbers added to product line up in 2009

As part of an aggressive new filter line expansion this year, WIX Filters, a member of the Affinia Group family of brands, has developed and produced 311 new part numbers from January 1 through July 29, 2009. The new filters include 115 premium light duty filters, 165 premium heavy duty filters and 31 opening price point filters.

“WIX continues to be on a record pace for product releases in 2009, with a broad emphasis on premium filters for light duty foreign nameplate brands and heavy duty applications,” said Patrick Enniss, product development manager for WIX Filters, which is celebrating its 70th Anniversary in 2009. “Our engineers and product developers have been working tirelessly to develop and put into production more than one new filter every day this year.”

The development of new premium heavy duty filters is always a focus of WIX Filters’ product expansion plans. The 165 new premium heavy duty filters released by WIX so far in 2009 include oil, air, cabin air, fuel, and hydraulic filters for Caterpillar, Cummins, John Deere, Komatsu, Mack, and New Holland, among other brands.
Filters for foreign nameplate applications lead the new premium light duty filter list, with more than 93 new air, oil, cabin air and fuel filter product numbers for Mazda, Honda, Hyundai, BMW, Porsche, Audi, and Volkswagen, among other brands.

WIX Filters is constantly adding new part numbers to their online catalog. Customers can find filters for their vehicle by using the filter look-up tool at www.wixfilters.com.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With more than $2 billion in annual revenue, Affinia has operations in North and South America, Europe, Asia and India. For more information, visit www.affiniagroup.com.


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