WIX® Filters Sets Product Development Record In 2009

Monday, 22 February 2010

WIX pushes 414 new products to market in past year

WIX Filters, a member of the Affinia Group family of brands, developed 414 new part numbers in 2009, shattering their previous high mark set in 2008 by almost 100 filters.

“Creating more than 730 new product numbers in the past 24 months, WIX engineers and product development professionals have really pushed the envelope in filtration design and performance,” said Patrick Enniss, product development manager for WIX Filters, who oversaw the new production of 130 premium light duty filters, 247 premium heavy duty filters and 37 opening price point filters this year.

“The past two years we’ve continued our emphasis on foreign nameplate applications and moved further into emerging markets including filtration for electricity generating wind turbines,” Enniss added. “In recognizing our core customer needs and 70-year history, our new product introductions retain our commitment to engineering and manufacturing parts for all makes and models and a focus on the heavy duty industry.”

WIX Filters has always placed a top priority on the development of premium heavy duty filters. The 225 new premium heavy duty filters released by WIX in 2009 include oil, air, cabin air, fuel, and hydraulic filters for Caterpillar, Kenworth, Freightliner, Mack, Cummins, John Deere, Komatsu, and New Holland, among other brands.

Filters for foreign nameplate applications lead the new premium light duty filter list in 2009, with more than 100 new air, oil, cabin air and fuel filter product numbers, including oil filters for the 2009 Suzuki Grand Vitara, air filters for the 2009 Honda Fit and Accord, and oil, air and cabin air filters for the Kia Spectra, Borrego, and Sorento. New filters were also developed for Mazda, Nissan, Hyundai, BMW, Porsche, Audi, Mercedes, and Volkswagen, among other brands.

WIX Filters is continually adding new part numbers to their online catalog. Customers can find filters for their vehicle by using the filter look-up tool at www.wixfilters.com.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. For more information, visit www.wixfilters.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With more than $2 billion in annual revenue, Affinia has operations in North and South America, Europe, Asia and India. For more information, visit www.affiniagroup.com.

Jeff Blocher
WIX Filters


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