WIX® Filters’ New TV Ads Take A Humorous Look At Filtration

Tuesday, 03 May 2011

The new ads can be seen at www.youtube.com/thewwixfilters

WIX Filters, a member of the Affinia Group family of brands, has launched a new television advertising campaign featuring a light-hearted look at the lives of unwelcome house guests, Dirt, Dust and Grime, following their eviction from the engine of the family minivan.

“We are always searching for new ways to support our partners, build awareness of our brand and educate our customers about the performance of WIX filters,” said Jeff Blocher, vice president of sales for WIX Filters. “We think these new ads give viewers a good feeling for the spirit of the brand, while communicating the message that WIX filters collect 45 percent more of the dirt, dust and grime that is harmful to engines."

The two 30-second television spots, entitled “Meet Dirt, Dust & Grime” and “Treehouse,” will air on SPEED during Race Hub, Speed Center, Car Warriors, and NAS Raceday. The ads will also air nationally on Charter Cable throughout the year on channels such as CMT, Discovery Channel, ESPN, and Outdoor Channel. In addition, Speed Center, a new weekly studio-based motorsports news program on SPEED will feature a regular segment called the WIX Filters Performance Report, which highlights a standout individual effort during the racing weekend.

The television ads will be utilized as video content across the country at numerous at-track locations, Goodguys car shows and WIX’s H2 mobile marketing events. The ads will also be made available for use by customers. The ads can be viewed on YouTube at www.youtube.com/thewwixfilters.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit www.affiniagroup.com.

Wray Ward

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