WIX ecoLASTTM Launches ecoLAST.com

Wednesday, 11 January 2012

ecoLASR.com features savings calculator, product look-up, technology information and more

WIX® Filters, a member of the Affinia Group family of brands, has launched
ecoLASR.com, a special website featuring ecoLAST oil filter benefits, an application look-up, a fleet savings calculator, technology information and more. ecoLAST, a revolutionary line of direct replacement spin-on heavy duty oil filters, have proven to double oil life and save fleets $100 - $200 per vehicle annually.

“Our new ecoLAST line of heavy duty oil filters performs so well that it requires fleet managers to change the way they view their maintenance schedule,” said Mike Harvey, brand manager for WIX Filters. “We created
ecoLASR.com to give fleet managers a place to learn more about the technology and to see how much money they can save by changing their fleet to ecoLAST oil filters.”

This summer WIX announced the availability of five ecoLAST™ oil filter part numbers for the following engines: Cummins ISX, Cummins M11, Mack MP8, Detroit DD60 and Caterpillar C13 and C15.

In addition to industry-leading engine protection, WIX ecoLAST oil filters represent a significant breakthrough in helping fleets reduce their operating costs while also supporting a more sustainable environment. Typical fleets, which average four oil changes per vehicle per year, can save 25 to 35 percent or approximately $100 - $200 per vehicle annually using ecoLAST filters when compared to oil changes using standard oil filters.

WIX ecoLAST oil filters capture dirt and soot like a traditional filter, while utilizing media to sequester the acids in the oil. Other extended drain technologies, such as time release additives, sacrificial elements, on-board refining and bypass filtration, are all limited by buildup of acidity levels. The ecoLAST filtration media, which has no similar competition on the market, does not rely on slow release technology, has proven effective with conventional and synthetic lubes, and works with biodiesel, LPG, gasoline and diesel fuels.

WIX has conducted significant real-world testing with many of the most popular original equipment diesel engines to confirm ecoLAST oil filters’ ability to perform at extended drain intervals. Prior to implementing a new oil drain interval, the ecoLAST oil filter warranty requires fleets to conduct an oil analysis program in order to determine the ideal change interval for their fleet. WIX has conducted significant real-world testing with many of the most popular original equipment diesel engines to confirm ecoLAST oil filters’ ability to perform at extended drain intervals.

The following ecoLAST part numbers are available through all of the traditional WIX distribution channels.
• 57745ec: Cummins ISX
• 51748ec: Cummins M11
• 51791ec: Mack MP8
• 51971ec: Detroit DD60
• 51792ec: CAT C13 & C15
• 24078ECD (United States) or 24078ECP (Canada): Oil Analysis Kit

Additional product applications will be reviewed on a regular basis. Fleet managers should contact their local sales representative for additional information on new products.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit
www.wixfilters.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit
www.affiniagroup.com
.

Wray Ward

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