WIX® Filters Debuts New Branded Caps at Online Company Store

Wednesday, 12 September 2012

Newly expanded store includes wide selection of branded apparel, merchandise

WIX® Filters, a member of the Affinia Group family of brands, has debuted seven new styles of caps as part of an expanded collection of branded apparel and merchandise available at an online company store at www.wixfilters.com/wheretobuy.

Six styles of ball caps are available in black, while and camouflage, while a beanie cap is available in black. All caps are adorned with the WIX Filters logo and can be personalized to include two lines of text. Prices for the caps range from $2.95 to $7.65, with personalization an additional $2.75.

“The launch of an expanded company story is part of the recent redesign of WIXFilters.com,” said Mike Harvey, brand manager for WIX. “From individual orders to custom orders to decorate-to-order, our online store is the place to shop for WIX-branded merchandise.”

In addition to new styles of caps, the company store also includes shirts and jackets, golf and sports merchandise, and a number of items under $5, including pens, koozies and stadium cups.

“The apparel and merchandise offerings were selected with the WIX customer mind,” Harvey said. “Customers are important brand champions for WIX and with the launch of our expanded store, they can continue to demonstrate their support for the WIX brand at NASCAR tracks and golf courses or while hunting and fishing or whenever they are on the go.”

The new WIXFilter.com features enhanced functionality, easier navigation and a modern, clean design that incorporates the “We Love Engines” creative campaign platform. Links to WIX Filters’ social media networks are also integrated in the homepage, providing visitors with easy access to the videos, contests and dialogue that populates its brand extension channels.

About WIX Filters

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter@WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters

About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit, www.affiniagroup.com

Wray Ward

05/24/2018

WIX 2018 New Number Announcement 05-24-18 PDF

05/16/2018

WIX® Filters Announces 2018 National FFA Scholarship Winners

05/03/2018

WIX® Filters Awarded 2018 Silver ACPN Content Excellence Award

04/30/2018

MANN+HUMMEL Sponsors Gastonia Garden Initiative

12/11/2017

WIX® Filters Awarded 2017 Auto Value and Bumper to Bumper Channel Partner of the Year

11/14/2017

WIX® Filters Globally Releases 398 New Parts in First Three Quarters of 2017

11/08/2017

WIX® Filters, Babcox Media Present Tobi Klunder-Edmonds, Edmonds Import Auto with Fourth Annual WIX Driving Performance Award

11/07/2017

WIX® Filters, Babcox Media Select Two 2017 Counter Professionals of The Year

10/31/2017

WIX® Filters Launches Groundbreaking Senzit™ Smart Air Filter Monitor

11/01/2016

WIX® Filters Launches New Heavy-Duty Air Filters

07/12/2016

WIX® Filters Launches Cabin Air Product Line Exclusively Enhanced with Microban® Antimicrobial Product Protection

04/14/2016

WIX® Filters Extends Partnership with Richard Childress Racing

02/11/2016

WIX® Filters Named 2015 O`Reilly Auto Parts Supplier of the Year

11/18/2015

WIX® Filters Honored With Auto PlusSM Diamond Award During AAPEX

11/13/2015

WIX® Filters Wins AWDA 2015 Pursuit of Excellence Award

11/09/2015

WIX® Filters Awards $44,341.25 to National FFA Chapters

09/17/2015

WIX® Filters Reveals Top 20 Schools in 2015 School of the Year Competition

06/30/2015

2015 EXECUTIVE TRENDS: MID-YEAR REVIEW

06/12/2015

WIX® Filters Named Seventh Healthiest Large Company By Charlotte Business Journal