WIX® Filters Joins SH Racing Rallycross as Primary Sponsor for Washington, D.C., Seattle Events
Tuesday, 17 June 2014
Will Run Special Livery and No. 75 to Commemorate the 75th Anniversary of WIX
(DALLAS) June 17, 2014 – SH Racing Rallycross is pleased to announce the addition of WIX® Filters to its 2014 Red Bull Global Rallycross program with driver Nelson Piquet, Jr. WIX Filters will serve as a primary sponsor with a special livery debuting on June 21-22 in Washington, D.C. and running again in Seattle on September 26-27. To commemorate the 75th anniversary of WIX Filters in 2014, the SH Rallycross Ford Fiesta will switch to No. 75. Additionally, WIX Filters will have a full time presence on the SH Rallycross entry for the balance of the 2014 Red Bull Global Rallycross season.
“WIX is looking forward to an action-packed season of Red Bull Global Rallycross with Nelson Piquet Jr.,” said Mike Harvey, brand manager for WIX Filters. “Rallycross racing is emerging as a thrilling motorsports series, making the No. 75 Ford Fiesta the perfect vehicle for WIX to highlight its 75th anniversary in 2014.”
Since 1939, WIX has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX uses motorsports as a grueling testing ground for scenarios involving high temperatures, fluctuations in pressure and rapid breakdown of engine oil.
“What makes this partnership so special is that we use a WIX Filter in our Ford Fiesta ST,” stated Nelson Piquet Jr., driver for SH Rallycross. “WIX Filters is considered number one in motorsports and I am proud to represent the brand at every race, especially in Washington D.C. as they are the primary sponsor. I look forward to continuing the momentum that SH Rallycross has from the first two rounds and bringing home another medal for WIX!”
Two races into their debut season, SH Rallycross is already an X Games Medalist after capturing the bronze at X Games Austin two weeks ago. Piquet Jr. sits second in the Driver Championship following his fourth place finish at the season-opening round of Top Gear Festival Barbados and his third place at the X Games.
Red Bull Global Rallycross events are designed to produce the fastest and most exciting racing in all of motorsport. Tracks are between a half a mile and a mile in length, featuring a mixture of dirt, tarmac, and other obstacles. GRC vehicles are able to produce 600 horsepower, accelerate from 0-60 miles per hour in 1.9 seconds, withstand 70-foot jumps, and do not include traction control. Events include qualifying; heat races; a last-chance qualifier; and the final, where the winner is determined. Volkswagen Rallycross DC, the third round of the season, will be broadcast live Sunday, June 22 on NBC at 2 p.m. ET.
About SH Racing Rallycross
SH Racing Rallycross will compete in its debut season in Red Bull Global Rallycross in 2014. Led by team owner James "Sulli" Sullivan, the team will field a Ford Fiesta for Formula 1 and NASCAR veteran Nelson Piquet Jr. SH Racing, founded in 2010, also competes in the Verizon IndyCar Series as a partner in KVSH Racing.
About WIX Filters
Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at www.facebook.com/wixfilters, follow us on Twitter @WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters