WIX® Filters Showcases Heavy-Duty Product Line in Latest Fuel Maintenance Initiative

Thursday, 29 January 2015

Introduces New Materials, Heavy-Duty POS Kit for Sales Team, Partners


With a strong 75-year history and foundation in the over-the-road market, WIX® Filters, a global manufacturer of filtration products, is featuring its extensive heavy-duty product line in a comprehensive fuel maintenance initiative. Given the diverse range of heavy-duty customers, from small and medium sized fleets to light-duty larger vehicles, WIX saw a need to create a more expansive product line aimed at making these customers’ lives a little easier. The new product line includes filters, test kits, fuel water absorbers and additives.

“As the global filtration supplier, we developed an extensive offering of tank filters, test kits and water absorbers so our partners can better support their local and regional fleet customers,” said Edward Covington, vice president of quality assurance for WIX Filters. “By keeping diesel fuel clean of impurities, our heavy-duty customers see improved operational efficiencies, therefore reducing onboard fuel-related issues. In other words, our heavy-duty product line has everything our customers need to protect their investments.”

WIX’s heavy-duty product line includes:

• XD (extended drain), XE (extra-efficiency) and premium filters capture dirt and help increase the life of fleet engines;
• Diesel fuel test kits help monitor the health of fuel, allowing fleets to adjust fuel water absorbers, breathers and/or additives as needed, catching problems before they start;
• Fuel water absorbers remove water from fuel before hitting filters and expensive injectors; and,
• Additives treat fuel during cold weather

“In a continued effort to provide ongoing training for our partners and distributors, we’ve developed tools for them to be able to talk about these heavy-duty offerings in an informed manner,” said Jeff Blocher, vice president of sales and marketing for WIX Filters.

The new sales materials stem from the WIX 10 Training Program and include a diesel fuel education booklet, along with a poster that comprehensively explains why water is the enemy of these fuel systems. The materials are meant to build awareness of WIX’s HD product line while helping partners understand what questions they should be asking their customers. The new POS kit for partners, store owners and staff includes a countermat and a window cling/floor graphic.

For more information, contact your nearest WIX distributor or visit www.wixfilters.com.

About WIX Filters

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter@WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters

About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $1.4 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visitwww.affiniagroup.com

Wray Ward

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