WIX® Filters Extends Partnership with Richard Childress Racing
Thursday, 14 April 2016
Leader in Automotive Air and Oil Filters Continues Technical Support with RCR and ECR Engines
In advance of this weekend’s race at Bristol Motor Speedway, WIX® Filters, a global manufacturer of filtration products, announced the continuation of its partnership with Richard Childress Racing (RCR).
Entering its third season, the partnership includes primary branding of select events with the No. 31 NASCAR Sprint Cup Series program and driver Ryan Newman. WIX also served as primary sponsor of the No. 62 XFINITY Series program and driver Brendan Gaughan last weekend at Texas
Under the partnership, WIX continues its technical support of both RCR and ECR Engines by supplying air and oil filters and providing research and development support. All RCR race cars will also feature the WIX logo under the hood.
“We’re thrilled to be partnering with Richard Childress Racing and Ryan Newmanagain,” said Jennifer Gibson, brand manager for WIX. “Newman Nation and RCR’s fan base bring such great passion and excitement to each race season; we can’t wait to see how the partnership continues to grow in 2016.”
Newman’s turn in the WIX Filters Chevrolet begins this weekend for the running of the
Food City 500 at Bristol Motor Speedway in Tennessee on April 17.
“For more than 75 years, WIX Filters has been the industry leader, providing customers with premium quality automotive filters designed to exceed performance demands. RCR has been involved with WIX for many years, going back to when I was building the engines myself,” said Richard Childress, CEO and chairman of Richard Childress Racing. “Around 2000, we began working with WIX to develop air and oil filters to help our racing program and sure enough, they built us ones that exceeded our performance demands. WIX has always been there for us and I’m proud to continue to work alongside WIX’s engineers to apply our research totheir everyday performance demands.”
WIX will showcase the NASCAR Sprint Cup Series across its social media pages, including Facebook, Twitter, Snapchat (@WIX_Filters) and Instagram. For more information on
WIX, please visit wixfilters.com.
About WIX Filters
Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter@WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters
About Affinia Group Inc.
Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $1 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visitwww.affiniagroup.com
About Richard Childress Racing
Richard Childress Racing (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. RCR has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series. Its 2016 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/American Ethanol/Cheerios/AAA Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion and 2013 Brickyard 400 winner Ryan Newman (No. 31 Caterpillar/ WIX Filters/Grainger Chevrolet). Its XFINITY Series program includes a multi-driver lineup with Austin Dillon and Paul Menard (No. 2 Rheem/Menards Chevrolet), 2012 Camping World Truck Series Rookie of the Year Ty Dillon (No. 3 Bass ProShops/Rheem/WESCO/Red Kap Chevrolet), Rookie of the Year contender Brandon Jones (No. 33 Menards/Nexteer Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino/WIX Filters Chevrolet).