Three-Time Red Bull GRC Lites Winner Alex Keyes Returns With DRR And WIX®Filters in 2016

Tuesday, 17 May 2016

Will be Primary Partner for Six Races, Major Associate for Six During 2016 Season

Dreyer & Reinbold Racing (DRR) is excited to announce Alex Keyes, three-time Red Bull Global Rallycross (GRC) feature winner, will return to the racetrack this season. Driving in the No. 24 DRR Red Bull Global Rallycross Lites car, Keyes will showcase WIX® Filters as the primary sponsor partner for six races.

Keyes, the 18-year-old driver from Folsom, California, made a dramatic debut last year with Red Bull Global Rallycross Lites victories at the New River Military Base, Washington D.C., and the season finale in Las Vegas. In addition, Keyes recorded four podium finishes and placed sixth in the final Lites point standings as a rookie.

The former open-wheel star is scheduled to compete in numerous 2016 Red Bull GRC Lites events including the season-opening weekend at Wild Horse Pass Motorsports Park in Chandler, Arizona, May 20-22. Keyes will feature WIX livery at the famed Daytona International Speedway June 17-19, as well as at The Base on July 1-3, in Washington D.C. on July 30, and in Atlantic City on August 28. WIX will serve as a major associate for the remaining six Red Bull GRC Lites events with Keyes’ No. 24 car.

“We love partnering with these young drivers,” said Jennifer Gibson, brand manager for WIX. “Their passion for the sport only equals their enthusiasm for their fans, and it’s remarkable to be around. The energy is infectious, and we can’t wait to see how this year unfolds.”

WIX products include oil, air and fuel filters that have been track-tested and proven in all levels of stock car, dirt track, off-road and drag racing. WIX uses motorsports as a grueling testing ground for scenarios involving high temperatures, fluctuations in pressure and rapid breakdown in engine oil.

“I’m very excited to return with the Dreyer & Reinbold Racing team in 2016,” said Keyes, a former Formula Car Challenge Series champion in 2014. “Last year’s series was an eye-opening experience, and I learned a lot. But the biggest take away for me? It was the most fun I’ve ever had racing; it was intense. You always had to be on top of it. There’s a learning process, and once I worked through mistakes and the team as a whole started to learn the cars, we really found a good rhythm.”

DRR will field two Red Bull GRC Lites machines in 2016, including the No. 2 DRR Red Bull GRC Lites entry with newcomer Cabot Bigham and Paratek Pharmaceuticals. Coming off a 2015 season resulting in four wins and eight podium finishes, DRR is poised for continued success in 2016. The DRR organization has been successful in the Verizon IndyCar Series since 2000 and continues to expand its effort within both Red Bull GRC SuperCar and Lites series.

“We are very pleased to have both WIX Filters and Alex back with our Lites program in 2016. WIX has been a partner since the beginning, and we believe the pairing couldn’t be a more appropriate fit,” said Dennis Reinbold, team owner of Dreyer & Reinbold Racing. “Alex has developed into a strong contender and team leader, winning three races with us in 2015. He’s gained the experience and confidence to win at any circuit in the series. We’re excited to have Alex debut at the season opener, and we look forward to working hard and producing results both on- and off-track for WIX in 2016.”

Keyes, 18, was a successful karting racer for six years before moving into formula cars in 2013 where he was chosen as a Lynx Racing Academy driver, competing in the Pacific F1600 series. In 2014, he moved up to the West Coast Formula Pro Mazda class and captured the title with ten wins and 13 pole positions. He also competed in the Pro Mazda Championship presented by Cooper Tires.

Former Indy 500 champion Buddy Rice again will serve as a driver consultant and program manager for DRR’s GRC Lites program. DRR will continue to utilize many of his personnel from its IndyCar team, including engineering, mechanical, shock and damper, and management staff.

“I work well with Buddy as he comes from a similar background as me: the Lynx Academy,” said Keyes. “All DRR mechanics are hard workers who know how to put it out there on the racetrack! In 2016, everything for me is going out and trying to win every race, no one remembers who finishes second.”

Contact: Tom Blattler, 317-525-5692

About Alex Keyes:

The 18-year-old Keyes, from Folsom, Calif., began racing karts at age 10 in 2008 and was a multi-time Club Champion in regional events and wins and podium finishes in the WKA and SKUSA karting series. In 2013, Keyes moved to the Pacific F1600 Series, finishing third in the championship with the highly regarded Lynx Racing Team led by Steve Cameron. Keyes graduated to the Formula Car Challenge with Formula Pro Mazda cars and dominated the series with ten wins and 13 pole positions in 13 races. In addition, Alex drove the national Pro Mazda Championship and scored a sixth in his debut race at Sonoma Raceway. In 2015, Keyes switched to the highly competitive Red Bull Global Rallycross Lites series where he won three features and finished sixth in final points for the Dreyer & Reinbold Racing team. This year, Keyes returns with DRR to campaign in selected GRC Lites events.

About WIX Filters:

About WIX Filters: Since 1939, WIX® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit, or any of our social channels: Facebook, Twitter, Instagram, Snapchat and YouTube.

About Dreyer & Reinbold Racing:

Dreyer & Reinbold Racing was founded in 2000 by Indianapolis car dealer Dennis Reinbold. The legacy of the Dreyer and Reinbold family dates back to the 1920s with Reinbold’s grandfather, the legendary Floyd “Pop” Dreyer, a former factory motorcycle racer. Dreyer served as a crewman and mechanic on the famed Duesenberg driven by Benny Shoaff and Babe Stapp in the 1927 Indy 500. Dreyer went on to build Indy 500 cars in the 1930s, which many started on the front row. In addition, Dreyer constructed championship-winning sprint cars and midgets as well as quarter midgets called Dreyerettes. Dreyer & Reinbold Racing captured its first win in 2000 with driver Robbie Buhl at Walt Disney World Speedway in Orlando, Fla., and has fielded a variety of drivers including Buhl, Buddy Lazier, Sarah Fisher, Buddy Rice, Ryan Briscoe, Al Unser Jr., Townsend Bell and Sage Karam. DRR campaigned in the Red Bull Global Rallycross for the first time in 2015 with one car in the Supercar division and two cars in the Lites class, scoring four Lites wins and one Supercar win.

About Red Bull Global Rallycross:

Designed to produce the fastest and most exciting racing in motorsports, Red Bull Global Rallycross pits small production-based cars against each other in door-to-door racing featuring dirt, asphalt, and table-top jumps. With enhanced engineering and safety features, the cars produce 600 horsepower and can accelerate from 0-60 miles per hour in less than two seconds, and can also withstand 70-foot jumps and other vehicle contact. The 12-race 2016 Red Bull Global Rallycross season opens on May 21st in Phoenix, AZ. For more information, visit www.RedBullGlobal

Wray Ward


WIX 2018 New Number Announcement 03-23-18 PDF


WIX® Filters Renews Sponsorship of Performance Racing Network’s ‘At the Track’


WIX® Filters Introduces 585 New Parts in 2017


WIX® Filters Announces Official Partnership with Dreyer & Reinbold Racing Indianapolis 500 Entry


WIX® Filters Awards $51,421.25 to National FFA Chapters


WIX® Filters Awarded 2017 Auto Value and Bumper to Bumper Channel Partner of the Year


WIX® Filters Globally Releases 398 New Parts in First Three Quarters of 2017


WIX® Filters, Babcox Media Present Tobi Klunder-Edmonds, Edmonds Import Auto with Fourth Annual WIX Driving Performance Award


WIX® Filters, Babcox Media Select Two 2017 Counter Professionals of The Year


WIX® Filters Launches Groundbreaking Senzit™ Smart Air Filter Monitor


WIX® Filters Launches New Heavy-Duty Air Filters


WIX® Filters Launches Cabin Air Product Line Exclusively Enhanced with Microban® Antimicrobial Product Protection


WIX® Filters Extends Partnership with Richard Childress Racing


WIX® Filters Named 2015 O`Reilly Auto Parts Supplier of the Year


WIX® Filters Honored With Auto PlusSM Diamond Award During AAPEX


WIX® Filters Wins AWDA 2015 Pursuit of Excellence Award


WIX® Filters Awards $44,341.25 to National FFA Chapters


WIX® Filters Reveals Top 20 Schools in 2015 School of the Year Competition




WIX® Filters Named Seventh Healthiest Large Company By Charlotte Business Journal