WIX® Filters Announces Partnership with Furniture Row Racing

Tuesday, 24 January 2017

WIX® Filters, a global manufacturer of filtration products, has joined Furniture Row Racing as a key technical partner, which includes a primary and associate sponsorship role with the Denver-based team during the 2017 NASCAR Cup Series season.

Martin Truex Jr.’s No. 78 Toyota Camry will carry the WIX Filters primary paint scheme in the July 16th race at New Hampshire Motor Speedway in Loudon. In addition to the primary sponsorship, WIX Filters will have logo placement for the full season under the hood and on the C-post of Truex’s race car and also on the chest of his firesuit.

Additionally, Furniture Row Racing’s No. 77 Toyota Camry, driven by rookie Erik Jones, will showcase WIX Filters for the season under the hood and on the B-post. The sleeve of Jones’ firesuit will also have a WIX Filters logo.

“The competitive spirit of racing is a perfect reflection of our own commitment to excellence, and our new partnership with Furniture Row Racing is an exciting continuation of our longstanding support of the teams and drivers who share our love of hard work, determination, and high-performing engines,” said Jennifer Gibson, brand manager for WIX. “It’s going to be an exciting 2017 season, and we’re looking forward to seeing everyone at the track.”

Joe Garone, president of Furniture Row Racing, said the team is thrilled to form a new partnership with an iconic brand in the automotive industry.

“As long as I have been in motorsports, and many years before me, WIX Filters has been the gold standard with filtration products,” said Garone. “To have a notable company as a new partner gives everyone at Furniture Row Racing a boost of confidence and gratification. We look forward to providing WIX Filters with on-track performances that mirror their quality products.”

The sponsorship marks a rich history between WIX and teams on NASCAR’s most competitive racing circuit, which provides a storied testing ground for WIX and its high-performance automotive filters.

“This is exciting to have WIX Filters, an innovative and industry-leading company, join our team,” said Truex. “Since I consider New Hampshire one of my home tracks and a place where the Truex family has enjoyed success over the years, I can’t think of a better place for the No. 78 WIX Filters Toyota primary branding debut. We’re overdue in New Hampshire and the WIX Filters Toyota would look awesome in Victory Lane.”

About WIX Filters

Since 1939, WIX® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Part of the MANN+HUMMEL family of brands, WIX's product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com, or any of our social channels: Facebook, Twitter, Instagram, Snapchat and YouTube.

About Furniture Row Racing

Furniture Row Racing began its NASCAR journey in 2005 by participating in the XFINITY Series in addition to running two races in NASCAR’s Cup Series. The Denver, Colo.-based team shifted its main focus to NASCAR’s premier division in 2006. While operating as a single-car team, Furniture Row Racing qualified for the Chase playoffs in three of the past four seasons. The team announced in August 2016 that it will add a second car, beginning in 2017. The team’s driver lineup includes Martin Truex Jr. in the No. 78 Toyota Camry and rookie Erik Jones in the No. 77 Toyota Camry. The team’s owner -- Barney Visser – is also the founder and CEO of the Furniture Row Companies, one of America’s largest, family-owned and operated specialty home furnishings and bedding retailers. Furniture Row operates more than 330 stores in 30 states. For race team information visit www.FurnitureRowRacing.com and for Furniture Row company information visit www.FurnitureRowRacing.com.


WIX 2018 New Number Announcement 03-23-18 PDF


WIX® Filters Renews Sponsorship of Performance Racing Network’s ‘At the Track’


WIX® Filters Introduces 585 New Parts in 2017


WIX® Filters Announces Official Partnership with Dreyer & Reinbold Racing Indianapolis 500 Entry


WIX® Filters Awards $51,421.25 to National FFA Chapters


WIX® Filters Awarded 2017 Auto Value and Bumper to Bumper Channel Partner of the Year


WIX® Filters Globally Releases 398 New Parts in First Three Quarters of 2017


WIX® Filters, Babcox Media Present Tobi Klunder-Edmonds, Edmonds Import Auto with Fourth Annual WIX Driving Performance Award


WIX® Filters, Babcox Media Select Two 2017 Counter Professionals of The Year


WIX® Filters Launches Groundbreaking Senzit™ Smart Air Filter Monitor


WIX® Filters Launches New Heavy-Duty Air Filters


WIX® Filters Launches Cabin Air Product Line Exclusively Enhanced with Microban® Antimicrobial Product Protection


WIX® Filters Extends Partnership with Richard Childress Racing


WIX® Filters Named 2015 O`Reilly Auto Parts Supplier of the Year


WIX® Filters Honored With Auto PlusSM Diamond Award During AAPEX


WIX® Filters Wins AWDA 2015 Pursuit of Excellence Award


WIX® Filters Awards $44,341.25 to National FFA Chapters


WIX® Filters Reveals Top 20 Schools in 2015 School of the Year Competition




WIX® Filters Named Seventh Healthiest Large Company By Charlotte Business Journal