WIX® Filters Renews Sponsorship with Performance Racing Network’s “At the Track”
Wednesday, 22 March 2017
Global Leader in Automotive Filters Continues Partnership via Host Lenny Batycki
WIX® Filters, a global manufacturer of filtration products, has renewed its long-standing partnership with the Performance Racing Network (PRN) through sponsorship of its grassroots radio show “At the Track.” Host Lenny Batycki will feature WIX and the Team WIX program in his weekly broadcast radio show featuring dirt track, short track, legends and kart news and serve as a WIX brand ambassador.
Photo Credit: Brenda Jane Photography
“WIX Filters has been a proud supporter of the Performance Racing Network for close to 20 years, and we are looking forward to this year’s ‘At the Track’ series,” said Jennifer Gibson, brand manager for WIX. “We’ve seen tremendous growth of Team WIX throughout our partnership, and Lenny’s passion for grassroots and professional racing make him the perfect fit to represent our brand.”
The 2017 grassroots race season is picking up speed this month, and Batycki will be traveling to a variety of tracks every month. PRN’s “At the Track” and Batycki visit more than 35 tracks and 70 races each year.
“When you step onto a grassroots track, you immediately recognize the family dynamic. It’s all about the passion,” explained Batycki. “Each race is unique, from the style of racing to the fans and I’m thrilled to continue the partnership with WIX Filters. We share the constant desire to connect the brand with emerging racers.”
During his travels and at-track reporting, Batycki will act as a brand ambassador, providing grassroots racers with WIX swag and conducting driver profiles at track. He is an experienced radio program host, producer and communications specialist. In addition to his hosting responsibilities with PRN’s “At the Track,” Batycki also acts as pit road host for the HDTV at Charlotte Motor Speedway. During his career as an announcer, Batycki broadcast NASCAR, NHRA, dirt track and pavement super late models and modifieds, All-Pro Series, U.S. Legends Series, Chili Bowl, ESPN and MAVTV events, among others.
Fans can find a PRN “At the Track” affiliate near them or listen online at GoPRN.com, the PRN mobile app or iTunes. Follow Batycki, Team WIX and PRN’s “At the Track” throughout the 2017 season on Facebook, Twitter and Instagram.
WIX will also showcase its partnership with PRN and Batycki across its social media pages, including Facebook, Twitter, and Instagram. For more information on WIX, please visit www.wixfilters.com.
About WIX Filters
Since 1939, WIX® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Part of the MANN+HUMMEL family of brands, WIX's product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com, or any of our social channels: Facebook, Twitter, Instagram, Snapchat and YouTube.