WIX® Filters Celebrates 50 Years in Racing

Tuesday, 25 April 2017

Commemorative Logo to be Unveiled at April 28 NHRA Race at Charlotte Motor Speedway

WIX® Filters, a global manufacturer of filtration products, is celebrating 50 years in motorsports. To recognize the milestone, WIX will unveil a commemorative logo during the NHRA Four-Wide Nationals race at Charlotte Motor Speedway on April 28.

WIX and Kalitta Motorsports will unveil the logo on J.R. Todd’s Camry Funny Car at the zMax Dragway at Charlotte Motor Speedway. Team Kalitta is a new partner for WIX in 2017 and will display the logo on all cars throughout the year.

“For the past 50 years, racing has provided WIX with one of the toughest testing grounds for our filters and the technology behind them,” said Jennifer Gibson, brand manager for WIX Filters. “Our engineers have long developed solutions to unique problems faced in the grueling conditions of professional motorsports. We are thrilled to celebrate our history this year.”

WIX Filters’ history in racing started with racing legend Richard Petty, who began using WIX filters to protect his stock car engines in 1967. In 1968, WIX became an industrial member of the National Association of Stock Car Racing, and in the 1969 NASCAR season WIX cars won 13 of 14 Super Speedway races of 400 miles or more.
Since then, a growing number of motorsports teams have used WIX filters to guard their engines from contaminates like dirt, grime and dust on race day.

“We partnered with WIX because of their reliability and legacy in the industry,” said Jim Oberhofer, vice president of operations for Team Kalitta. “We’re excited to be a part of the commemorative unveiling for WIX’s 50 years in racing.”

WIX Filters has extensive ties in motorsports; the filtration brand is a 2017 sponsor of Martin Truex, Jr. and Erik Jones with Furniture Row Racing; J.R. Todd, Doug Kalitta, Troy Coughlin, Jr., Alexis DeJoria and Shawn Langdon with Kalitta Motorsports; and GRC Dreyer & Reinbold Racing drivers, Alex Keyes, Travis PeCoy and Christian Brooks.
WIX will provide updates on the anniversary across its social media pages. For more information on WIX, please visit www.wixfilters.com.

About WIX Filters

Since 1939, WIX® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Part of the MANN+HUMMEL family of brands, WIX's product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com, or any of our social channels: Facebook, Twitter, Instagram, Snapchat and YouTube.


Jennifer Gibson

Christy Marion


WIX 2018 New Number Announcement 03-23-18 PDF


WIX® Filters Renews Sponsorship of Performance Racing Network’s ‘At the Track’


WIX® Filters Introduces 585 New Parts in 2017


WIX® Filters Announces Official Partnership with Dreyer & Reinbold Racing Indianapolis 500 Entry


WIX® Filters Awards $51,421.25 to National FFA Chapters


WIX® Filters Awarded 2017 Auto Value and Bumper to Bumper Channel Partner of the Year


WIX® Filters Globally Releases 398 New Parts in First Three Quarters of 2017


WIX® Filters, Babcox Media Present Tobi Klunder-Edmonds, Edmonds Import Auto with Fourth Annual WIX Driving Performance Award


WIX® Filters, Babcox Media Select Two 2017 Counter Professionals of The Year


WIX® Filters Launches Groundbreaking Senzit™ Smart Air Filter Monitor


WIX® Filters Launches New Heavy-Duty Air Filters


WIX® Filters Launches Cabin Air Product Line Exclusively Enhanced with Microban® Antimicrobial Product Protection


WIX® Filters Extends Partnership with Richard Childress Racing


WIX® Filters Named 2015 O`Reilly Auto Parts Supplier of the Year


WIX® Filters Honored With Auto PlusSM Diamond Award During AAPEX


WIX® Filters Wins AWDA 2015 Pursuit of Excellence Award


WIX® Filters Awards $44,341.25 to National FFA Chapters


WIX® Filters Reveals Top 20 Schools in 2015 School of the Year Competition




WIX® Filters Named Seventh Healthiest Large Company By Charlotte Business Journal