| As part of an extensive lineup of sales promotions for 2006 designed to increase customer sales and raise brand awareness, WIX Filters again will support the Future Farmers of America (FFA) by donating 25 cents for every box top redeemed by an FFA chapter.
Launching in January and running through April, the program is supported by brochures that detail the promotion for participating auto parts stores and FFA chapters, four color in-store posters to help distributors promote the program, and pre-written press releases FFA chapters can use in their local communities to publicize the promotion and generate additional filter purchases and chapter earnings.
In addition, bonus prizes of $1,000 are added to the box top earnings for the four chapters that turn in the most box tops and to the chapter that has the highest increase in the number of box tops collected compared to the previous year’s total.
The WIX/FFA Box Top Program is one of 12 sales promotions for 2006. Customers can find the details of each promotion in the WIX Filters 2006 Sales and Promotions Planner.
Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.
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