WIX Filters Wins Automotive Communications Award

Friday, 04 November 2005

WIX Filters won a national Automotive Communications Award (ACA) for its bold and innovative 2005 marketing campaign that highlights WIX’s premium filtration products as an important component of proper vehicle maintenance.
“The strong imagery and aggressive messaging of our 2005 marketing campaign convey both the superior quality and performance of WIX Filters and their integral role in effective car care,” said WIX Filters Brand Manager Bruce Johnston, who accepted the award at the industry’s AAPEX trade show. “We are honored that WIX Filters’ marketing efforts were recognized not only for their creativity but also for their ability to inform consumers about the importance of proper vehicle maintenance.”
The Automotive Communications Awards, presented by the Car Care Council Women’s Board and the Automotive Communication Council, honor excellence in automotive aftermarket advertising, communications, public relations and marketing. WIX Filters received the Automotive Communications Award for its business-to-consumer campaign which featured television, radio and print advertisements and point-of-sale materials developed by Charlotte-based creative marketing communications firm Wray Ward Laseter.
Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.


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