WIX Racing Product Sponsorship Promotion Returns for 2006 Season

Thursday, 15 December 2005

In 2006, WIX Filters again will offer its popular WIX Racing Product Sponsorship Promotion as part of the company’s extensive motorsports involvement and commitment to optimum performance and customer service.

The WIX Racing Product Sponsorship program, which runs from January through December, is designed to help both distributors and race teams reach their goals. Participating distributors can sign up three race teams, sell WIX racing filters to the teams and have the teams send invoices directly to WIX for a rebate.
The WIX Racing Product Sponsorship program helps distributors gain loyal customers, while race teams benefit from savings on the best performing racing filters on the market. An added benefit for distributors is the brand awareness built through sponsorship of local teams that translates into filter sales to brand-loyal race fans.
Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.