WIX Filters Announces “Party Like a Rock Star” Sweepstakes
Monday, 30 January 2006
Partnership with Speedway Motorsports Inc. Offers Racing Fans
Opportunity to Win Trip for Four to Las Vegas NASCAR NEXTEL Cup Series Event
GASTONIA, N.C. (Jan. 30, 2006) – WIX Filters, the number one filter in NASCAR, has announced the WIX “Party Like a Rock Star” Sweepstakes, a new year-long contest that enables four lucky race fans to experience an all-expense-paid VIP trip to the 2007 NASCAR NEXTEL Cup Series event at Las Vegas Motor Speedway.
“The WIX “Party Like a Rock Star” sweepstakes is a natural extension of WIX’s NASCAR involvement and our relationship with Speedway Motorsports,” said Bruce Johnston, brand manager, WIX Filters. “We’ve received great feedback from our auto parts store customers about our previous sweepstakes promotions, which were very successful in driving traffic to their stores and increasing sales. With the “Party Like a Rock Star” promotion, we’re again reaching out to loyal NASCAR fans who support the brands that support their favorite sport.”
In conjunction with Speedway Motorsports, Inc. (SMI), WIX Filters will award one winner and three guests a prize package that includes garage and victory lane passes, deluxe accommodations, four round-trip airline tickets, four personalized leather jackets, spending money and a helicopter ride to the race.
The WIX “Party Like a Rock Star” sweepstakes promotion runs from February through December 2006. Race fans will be encouraged by national advertising and highly visible point-of-sale displays at automotive aftermarket distributors carrying WIX products and SMI facilities to register for the VIP trip for four to the 2007 NASCAR NEXTEL Cup Series race at Las Vegas
Motor Speedway. Online registration forms also are available at the WIX Filters website, www.wixfilters.com, and SMI websites, www.goprn.com and www.gospeedway.com. No purchase necessary, and entries must be received by December 31, 2006.
The “Party Like a Rock Star” sweepstakes is part of WIX Filters’ extensive motorsports involvement which includes an associate sponsorship of Joe Gibbs Racing and product sponsorships with leading NASCAR teams including Robert Yates Racing, Hendrick Motorsports, Roush Racing, Richard Childress Racing, Dale Earnhardt, Inc., Evernham Motorsports and Joe Gibbs Racing. WIX Filters, an exclusive NASCAR Performance Product, also is the official sponsor of the WIX Filters Lap Leader Award, which offers cash prizes for the leader of the most laps during each event within the top three NASCAR racing divisions and a year-end prize for the driver within each series who wins the most WIX Filters Lap Leader Awards during the season.
Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.
Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The company owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe's Motor Speedway and Texas Motor Speedway. The company provides souvenir merchandising services through its SMI Properties subsidiaries and Motorsports Authentics joint venture, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The company also owns Performance Racing Network which broadcasts syndicated motorsports programming to over 710 radio stations nationwide. For more information, visit the company's website at www.gospeedway.com.