WIX Filters Supports American Agriculture with Future Farmers of America Box Top Program

Wednesday, 14 February 2007

WIX Filters, part of the Affinia Group family of brands, will again support the Future Farmers of America (FFA) in 2007 by donating 25 cents for every box top redeemed by an FFA chapter between January and April through the WIX Filters/FFA Box Top Promotion.

In April 2006, WIX Filters provided $52,573.25 to local FFA chapters, including six $1,000 bonus awards, through the FFA Box Top Promotion.

“Affinia is proud to support local FFA chapters through the WIX Filters/FFA Box Top Promotion,” said Dave McColley, vice president of marketing, WIX Filters. “This promotion provides agribusinesses, rural enterprises and individuals with the opportunity to support the future agricultural leaders of America, while benefiting from the superior engine protection provided by WIX Filters.”

In addition to the 25 cents per WIX Filters box top redeemed, bonus prizes of $1,000 will be added to the box top earnings for the four chapters that turn in the most box tops per member and to the chapter that has the highest increase in the number of box tops collected compared to the previous year’s total. The FFA Box Top Promotion is supported by brochures that provide promotion details for participating auto parts stores and FFA chapters, four color in-store posters to help distributors promote the program, and pre-written press releases FFA chapters can use in their local communities to publicize the promotion and generate additional filter purchases and chapter earnings.

The WIX Filters/FFA Box Top Promotion is one of 13 sales promotions from WIX for 2007. Customers can find the details of each promotion in the WIX Filters 2007 Sales and Promotions Planner.

Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX is the number one filter in NASCAR and an exclusive NASCAR Performance Product.
Affinia Group Inc. is a global leader in the on- and off-highway replacement parts and service industry. In North America the Affinia family of brands includes WIX® Filters, Raybestos® brand brakes and Aimco® brake products, and McQuay-Norris® and Spicer® Chassis parts. South American and European brands include Nakata®, Urba® and Quinton Hazell®. Affinia has operations in 19 countries and more than 11,000 people dedicated to keeping the world’s wheels turning. For more information, visit www.affiniagroup.com.


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