WIX® Filters Partners with Servicio Automotriz to Teach Technicians about Light Duty Filtration

Monday, 31 March 2008

New program offers technicians certificates and awards for learning about filtration

Beginning in the April issue of Servicio Automotriz and continuing throughout 2008, WIX Filters is partnering with the publication to raise awareness and educate technicians on light duty filtration technical issues.“With our industry-leading WIX Institute of Filtration Technology and our innovative Filtration eLearning Center, WIX has been on the front line of technician education for years,” said Jeff Blocher, brand manager for WIX Filters. “Our partnership with Servicio Automotriz is a great extension of WIX’s educational programs.” The first WIX Filters filtration quiz will appear in the April 2008 issue of Servicio Automotriz, a bi-monthly publication written for Hispanic automotive aftermarket professionals in the United States. Published by Babcox Publications, the mission of Servicio Automotriz is to provide Hispanic readers with high-quality technical information in Spanish in order to help them advance in their automotive careers and stay current with the latest automotive technology.

Technicians who study the material and send in completed quizzes, or complete the quiz online at servicioautomotriz.com, will be awarded with a WIX t-shirt and hat. Technicians who answer more than 80 percent of the questions correctly will receive a certificate lauding their achievement.

“When Servicio Automotriz was launched in 2004, the goal was to breakdown barriers to learning,” said Andrew Markel, editor of Servicio Automotriz. “The WIX Filters quiz program complements this mission and gives real value to our readers.”

Technicians wishing to further their filtration education are encouraged to sign up at WIXConnect.com to participate in the WIX Filtration eLearning Center. The WIX Filtration eLearning Center features three levels of filtration education. Technicians receive certificates for passing each level and those that pass all three levels receive the title of Certified Filtration Specialist.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industry. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Spicer® chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com


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