WIX® Filters Partners With No-Toil® To Provide Greater Distribution Of High Performance Reusable Air Filters

Tuesday, 04 November 2008

WIX now offers 47 filter numbers covering 158 different applications for off-road dirt bike and ATV market

WIX Filters has added the complete No-Toil reusable air filter product line-up to its off-road dirt bike and ATV product offering, including the complete maintenance kit which provides everything needed to clean the WIX/No-Toil filter – oil, cleaner, and rim grease.

The 47 filter numbers in the WIX/No-Toil dual-stage foam air filter product line cover 158 different applications from Honda, Kawasaki, Yamaha, KTM, Arctic Cat, Polaris, and Suzuki.

“Joining forces with No-Toil provides WIX Filters with an opportunity to distribute these high-performance, earth-friendly air filters to a larger audience than ever before,” said Jeff Blocher, brand manager for WIX Filters. “No-Toil shares WIX’s vision of offering customers exceptional performance, which makes our partnership with them a benefit to not only WIX, but to off-roaders who are looking for convenient places to purchase No-Toil filters.”

Through their first seven years in business, No-Toil has received wide-spread industry recognition, being named product of the year by Dirt Rider Magazine and product of the decade in Australia.

No-Toil air filters are constructed with a two-stage foam layer design. Each foam layer has a different pore size, providing the optimum trapping area for the smallest dust particles. The flame-laminated layers of reticulated foam allow maximum airflow, while increasing dirt stopping surface area and increasing foam strength.

The No-Toil oil is water proof and extremely tacky to catch the smallest dirt particles. The WIX No-Toil filters come pre-oiled and ready to use right out of the box.

Cleaning your filter is amazingly fast and easy. The maintenance kit provides everything needed to clean the WIX Filters/No-Toil filter – oil, cleaner, and rim grease. Because the No-Toil chemicals are non-toxic, cleaning can be accomplished in the kitchen sink with three to four inches of warm water and a ¼ cup of cleaner. The heavy duty, concentrated, biodegradable cleaner, which has no fumes or odors and is safe for the skin, was developed specifically to clean quality foam and fabric air filter elements treated with the No-Toil filter oil or No-Toil rim grease.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industries. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Spicer® chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com.

Wray Ward