WIX® Filters Pick 3 With Lee Montgomery Gains 10,000th Player

Friday, 20 February 2009

SceneDaily.com Fantasy Racing Game Off to a Fast Start

WIX Filters Pick 3 with Lee Montgomery, a new interactive fantasy game available online at pick3.scenedaily.com, gained its 10 thousandth player this week, just days after the conclusion of The Great American Race.

“We are extremely excited about the popularity of the WIX Filters Pick 3 game in its first season on SceneDaily.com; in fact, we have already surpassed the total participants from similar games in the past 10-fold,” said Bryan Snyder, general manager at SceneDaily.com. “We built the game to be interactive, fun and competitive, and through our partnership with WIX Filters are offering great prizes for the players.”

The WIX Filters Pick 3 with Lee Montgomery, a joint effort between WIX Filters, NASCAR Scene, NASCAR Illustrated and SceneDaily.com, is simple to play. Players choose three drivers each week in the NASCAR Sprint Cup series that they think will score the most points each week. Players can start their own league and compete head-to-head against their friends. Weekly prizes are awarded and points are tallied throughout the season to determine the champion.

“Just like our racing partners on the track, we’re pretty excited about getting the WIX Filters Pick 3 fantasy racing game off to a fast start,” said Jeff Blocher, brand manager for WIX Filters, an innovator in filtration engineering and production for 70 years. “Having more than 10,000 race fans join us online to play the WIX Filters Pick 3 fantasy racing game is a great testament to the work everybody at SceneDaily.com has put into the development of this game. I think it’s safe to say that all that hard work has paid off.”

The grand prize is a trip for two to New York City for the Myers Brothers Awards Luncheon and a seat at the WIX Filters table to witness first hand the WIX Filters Lap Leader Award, Most Popular Driver, and the Raybestos® Rookie of the Year presentations, among other awards. Among the weekly prizes include a Jeff Gordon Racing School gift certificate, WIX Filters Lap Leader hat, and WIX Filters 1969 Ford Torino Talladega die cast car – the one driven by Richard Petty during his 100th career NASCAR victory. See official rules and prizes online at pick3.senedaily.com.

WIX Filters’ racing ties run deep – from NASCAR superspeedways to local dirt tracks. WIX Filters became an industrial member of the National Association of Stock Car Racing in 1968, and through their efforts during the past 40 years, WIX has earned the title of #1 Filter in NASCAR. In 1967, Richard Petty began using WIX filters; Petty won his second NASCAR championship that season, and WIX filtration technology helped him win five more. Today, WIX Filters are under the hoods of more than 20 Sprint Cup cars. In fact, WIX Filters were protecting the engines of the last nine Sprint Cup Champions, and nine of last year’s Chase drivers. Additionally, WIX Filters maintains a 16-year partnership with Joe Gibbs Racing as the Official Filter of JGR.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industries. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Raybestos™ Chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com.

Jeff Blocher
WIX Filters