WIX® Filters Becomes Official Filter Of Goodguys In 2011

Tuesday, 02 November 2010

WIX® Filters, a member of the Affinia Group family of brands, will become the Official Filter of The Goodguys Rod & Custom Association, the world’s largest hot rod and custom organization, beginning in January 2011.

“WIX is proud to be the Official Filter of Goodguys,” said Jeff Blocher, brand manager for WIX Filters, which recently signed a two-year sponsorship agreement with Goodguys. “We look forward to sharing the passion for custom hot rods with Goodguys’ 70,000 members and the hundreds of thousands of car enthusiasts that attend their annual events across the United States.”

Every year Goodguys hosts more than 20 events, ranging from two-day affairs attended by 30,000 to 40,000 people to three- and four-day extravaganzas attracting over 100,000 auto enthusiasts.

The sponsorship agreement includes WIX as the title sponsor at the 1st WIX Filters Speedway Nationals at the Indianapolis Motor Speedway on Sept. 16-18. The 21 events in 2011 begin in March and run through November. The complete 2011 Goodguys schedule can be viewed online at GoodguysImages.com PDF Schedule.

The Goodguys Rod & Custom Association promotes and produces some of the world’s most dynamic automotive events. Founded by lifelong hot rodder Gary Meadors in 1983, Goodguys events feature thousands of candy colored hot rods and custom cars sprawled throughout venues such as lush fairgrounds, super speedways and large outdoor stadiums.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With approximately $1.8 billion in annual revenue, Affinia has operations in North and South America, Europe, Asia and India. For more information, visit www.affiniagroup.com.

Wray Ward