WIX® Filters Recognized For The Best Outdoor Booth At The 2011 Goodguys Nationals In Columbus, Ohio

Wednesday, 20 July 2011

View photos from the event at www.facebook.com/wixfilters

Goodguys Rod and Custom Association presented WIX Filters, a member of the Affinia Group family of brands, with an award for the best outdoor booth at the 14th Goodguys Nationals in Columbus, Ohio.

The largest event of the year on the Goodguys Rod and Custom Association calendar, nearly 8,000 show cars and more than 400 outdoor vendors and exhibitors descended upon the Ohio Expo Center and State Fair Grounds from July 8-10. During the event, hot rod and custom car industry representatives and editors selected WIX Filters as the winner of the best outdoor booth.

The WIX Filters booth features unique attractions for visitors of all ages, including a custom-built 2010 Dodge Challenger that was created for WIX Filters by Petty’s Garage, a pit box containing several cutaway filters that demonstrate WIX’s technological superiority, banners that highlight the features and benefits of select filtration products and a radio control car raceway complete with a timing tree and sensors.

“Achieving this honor is a team effort,” said Mike Harvey, brand manager for WIX Filters. “On behalf of everyone at WIX, I’d like to thank Petty’s Garage for building the phenomenal Challenger, Richard Petty Mobile Marketing for transporting the show elements from place to place, and In Your Shoes Marketing for their development of the booth elements, coordination with the Goodguys’ staff and representing WIX Filters in the booth at these events.”

This year is WIX Filters’ inaugural campaign as the Official Filter of the Goodguys Rod and Custom Association. WIX Filters is attending eleven events during the Goodguys 2011 season and is the title sponsor of the WIX Filters Speedway Nationals at the Indianapolis Motor Speedway, September 16-18.

Visit the award-winning WIX Filters booth at the following 2011 Goodguys events:

• 5th Chicagoland Nationals – August 12-14, Joliet, Ill.
• 10th Great Northwest Nationals – August 19-21, Spokane, Wash.
• 25th West Coast Nationals – August 26-28, Pleasanton, Calif.
• 1st WIX Filters Speedway Nationals – September 16-18, Indianapolis
• 19th Lone Star Nationals – September 30-October 2, Ft. Worth, Texas
• 18th Southeastern Nationals – October 28-30, Charlotte, NC
• 14th Southwest Nationals – November 18-20, Scottsdale, Ariz.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit www.affiniagroup.com.

Wray Ward