WIX® Filters Debuts New Branded Caps at Online Company Store

Wednesday, 12 September 2012

Newly expanded store includes wide selection of branded apparel, merchandise

WIX® Filters, a member of the Affinia Group family of brands, has debuted seven new styles of caps as part of an expanded collection of branded apparel and merchandise available at an online company store at www.wixfilters.com/wheretobuy.

Six styles of ball caps are available in black, while and camouflage, while a beanie cap is available in black. All caps are adorned with the WIX Filters logo and can be personalized to include two lines of text. Prices for the caps range from $2.95 to $7.65, with personalization an additional $2.75.

“The launch of an expanded company story is part of the recent redesign of WIXFilters.com,” said Mike Harvey, brand manager for WIX. “From individual orders to custom orders to decorate-to-order, our online store is the place to shop for WIX-branded merchandise.”

In addition to new styles of caps, the company store also includes shirts and jackets, golf and sports merchandise, and a number of items under $5, including pens, koozies and stadium cups.

“The apparel and merchandise offerings were selected with the WIX customer mind,” Harvey said. “Customers are important brand champions for WIX and with the launch of our expanded store, they can continue to demonstrate their support for the WIX brand at NASCAR tracks and golf courses or while hunting and fishing or whenever they are on the go.”

The new WIXFilter.com features enhanced functionality, easier navigation and a modern, clean design that incorporates the “We Love Engines” creative campaign platform. Links to WIX Filters’ social media networks are also integrated in the homepage, providing visitors with easy access to the videos, contests and dialogue that populates its brand extension channels.

About WIX Filters

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter@WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters

About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit, www.affiniagroup.com

Wray Ward