WIX® Filters Announces Mechanix Wear® Glove Giveaway

Wednesday, 07 March 2012

Receive free pair of Mechanix Wear Gloves with purchase of
WIX premium oil filter and air or cabin air filter

WIX® Filters, a member of the Affinia Group family of brands, is offering a promotion to receive a free pair of Mechanix Wear® Gloves retailed at $24.99 with the purchase of one WIX premium oil filter and one WIX regular air or cabin air filter. The promotion began March 1.

Customers must provide a receipt of their oil filter and air or cabin air filter purchase with a completed redemption card, and they can receive the promotion electronically by scanning a QR code that directs users to a mobile website.

“QR code technology will give customers instant access to redemption forms for the Mechanix Wear Glove promotion,” said Mike Harvey, brand manager for WIX Filters. “In addition, we are proud to offer this campaign with Mechanix Wear because of its commitment to mechanics, technicians and DIYers who love engines and quality work.”

The Mechanix Wear Glove Giveaway marketing materials include a 14” x 8.5” counter card with QR code, 5” x 7” shelf-intruder with QR code, two 3 ¾” x 6” official redemption form pads, white-wove envelope and 720 x 90 and 300 x 250 banner ads.

The promotion ends April 30. For official rules, prize details and entry forms, visit www.wixsweeps.com/glove.

For more information, contact a WIX representative or visit www.wixconnect.com to locate a sales contact.

About WIX Filters

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter@WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters

About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit, www.affiniagroup.com

Wray Ward