WIX® Filters Releases 626 New Parts in North America in 2012

Tuesday, 29 January 2013

More Than 71 Percent of New Products Serve Expanding Industrial Industry;
ProTec Cabin Air Filters to Release 50 New Products in First Quarter 2013

WIX® Filters, a member of the Affinia Group family of brands, introduced 626 new parts in 2012, with more than 71 percent of the new part numbers serving the industrial market segment. This total includes 446 industrial and 180 traditional light-duty and heavy duty filter applications.

“At WIX Filters, we are dedicated to ongoing improvement of our product offerings,” said Donald Chilton, North American product development manager at WIX. “Industrial-filter applications have experienced a tremendous growth in the past two years and we are constantly refining and adding to our product lines to meet customer needs.”

WIX has introduced more than 9,000 industrial filters in the past two years serving the expanding construction, marine, mining, oil and energy-exploration fields.
In addition, WIX will also launch 50 new ProTec cabin air filter applications in the domestic and foreign nameplate-passenger car category in first-quarter 2013.

“We will continue to generate new products and extend our distribution footprint as part of our ongoing product strategy focused on innovation and product improvement,” said Mike Harvey, brand manager for WIX Filters. “WIX is known for excellence and quality products and we will continually improve filter design and generate new applications to better serve our customers.”

For more information about the new parts, contact a WIX representative or visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter @WIXFilters and visit our YouTube page at youtube.com/wixfilters.

About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles.  With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia.  For more information, visit www.affiniagroup.com.

Wray Ward