WIX® Filters Expands Mobile Marketing Program

Friday, 01 February 2013

WIX Adds Petty Challenger to Join H2 in Mobile Marketing Outreach; Event Presence Expands by 54 Percent

WIX® Filters, a member of the Affinia Group family of brands, has expanded its mobile marketing program by adding the Richard Petty Challenger to join the WIX H2 in 2013. The mobile marketing program will increase its event presence by 54 percent with 185 H2 events and 100 Petty Challenger events for a total 285 events in 2013.

“Adding the Petty Challenger to our mobile marketing program allows WIX to further our local and regional customer events and trade shows, attendance at motorsports events while also deepening our relationships with our customers’ customers,” said Mike Harvey, brand manager for WIX Filters. “The WIX H2 and its driver, who is known across the country as Hummer Bob, have built a successful following over the past nine years and we hope to continue the excitement of the program by adding the Richard Petty Challenger and more events across the U.S.”

The Richard Petty custom-built 2010 Dodge Challenger was created for WIX Filters by Petty’s Garage, a high performance speed shop founded in 2008 as an expansion of Richard Petty’s competitive career and ambition to find ways to continue to win on and off the track. The Challenger also features a WIX-inspired paint scheme and is fully equipped with WIX oil, air, fuel, and cabin air filters. Roger Whitworth will be at the helm at the Petty Challenger.

A WIX H2 appearance is an annual event for many WIX customers. Fully equipped with WIX oil, air, fuel and cabin air filters, the WIX H2 features interactive displays where customers can see and feel the quality difference in a WIX filter.

The WIX H2 and Petty Challenger’s adventures are chronicled with photos and videos through Facebook (www.facebook.com/wixfilters), Twitter (@wixfilters) and YouTube (www.youtube.com/thewixfilters). The WIX H2 and Challenger’s event schedule can also be found at www.facebook.com/wixfilters
While open dates are extremely limited, interested customers can contact their local WIX distributor to inquire about booking the WIX H2 or Challenger for an event.
About WIX Filters

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter @WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters
About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles.  With approximately $1.5 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia.  For more information, visit www.affiniagroup.com.
Wray Ward