WIX® Filters Unveils New Paint Scheme for WIX Hummer H2

Thursday, 23 January 2014

New Look Aligns with Ryan Newman Driving No. 31 for Richard Childress Racing

WIX® Filters, a member of the Affinia Group family of brands, has unveiled a new paint scheme for the WIX Hummer H2 mobile marketing unit, which is set to eclipse a half-million miles driven since its inception in 2004.

The new scheme reflects Ryan Newman’s move to Richard Childress Racing and the black-and-yellow No. 31 Chevrolet. WIX will serve as the primary sponsor of Newman for three NASCAR Sprint Cup Series races during 2014 – Pocono Raceway in June, Daytona International Speedway in July and Michigan International Speedway in August.

“The WIX Hummer will be a tremendous advocate for the WIX brand during our 75th anniversary in 2014,” said Mike Harvey, brand manager for WIX Filters. “The H2 provides our customers with an interactive learning experience on four wheels, featuring new black-and-yellow graphics, a fold-down filter display and audio and visual elements.”

To-date, the WIX H2 will appear at 225 events in more than a dozen states, including at customer events in Florida, Kansas, Missouri, Michigan and New Jersey through February.

Bob Kreps, who is beginning his 10th year as the driver of the H2 and is known as “Hummer Bob,” said the H2 has steadily built a loyal following through in-market events and social media channels.

“There is perhaps no better visual for the WIX brand than the WIX Hummer H2,” Kreps said. “We have a full schedule of local and regional customer events and trade shows across the country in 2014, all with the goal of deepening WIX’s relationship with its customers.”

The adventures of the H2 and Hummer Bob are chronicled with photos and videos on Facebook at www.facebook.com/wixfilters, follow us on Twitter@wixfilters and on YouTube at www.youtube.com/thewixfilters.

Open dates are extremely limited for the Hummer, which is fully equipped with interactive displays of WIX oil, air, fuel and cabin air filters where customers can see and feel the quality difference in a WIX filter. To schedule an event, interested customers can contact their local WIX distributors.

About WIX Filters

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at www.facebook.com/wixfilters, follow us on Twitter@wixfilters and visit our YouTube page at youtube.com/TheWIXFilters

About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $1.5 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit www.affiniagroup.com.


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