WIX® Filters Sponsors Tony Pedregon in NHRA Mello Yello Drag Racing Series

Thursday, 27 March 2014

Pedregon Racing Will Run with New WIX Paint Scheme at Four Races in 2014

WIX® Filters, a member of the Affinia Group family of brands, will sponsor two-time NHRA Funny Car Champion Tony Pedregon at four races in the Mello Yello Drag Racing Series in 2014.

WIX will serve as the primary sponsor and unveil a new livery for Pedregon’s 300 mph Toyota Camry at races in Las Vegas (March 28-30), Epping, N.H. (June 19-22), Seattle (Aug. 1-3) and Indianapolis (Aug. 27-Sept. 1).

“With my years of experience with cars, trucks, equipment and racing, I know that WIX Filters understands quality and performance, as well as what their customers want,” Pedregon said.

The Mello Yello Drag Racing Series launched its 2014 season in February with races in Pomona and Phoenix, followed by Gainesville, Fla., and Las Vegas in March. The series returns to action in Charlotte and Houston in April.

“We are looking forward to another action-packed season of NHRA series racing with Tony Pedregon,” said Mike Harvey, brand manager for WIX Filters. “Mello Yello Drag Racing is one of NHRA’s most popular series, making it the perfect venue for WIX customers to experience all the sights and sounds of NHRA racing, including access to Tony.”

About WIX Filters

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at www.facebook.com/wixfilters, follow us on Twitter @WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters

About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $1.5 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit www.affiniagroup.com.

Wray Ward