WIX® Filters Announces 2015 Sales Promotions

Thursday, 08 January 2015

Marketing Program Emphasizes Customer Engagement

WIX® Filters, a global manufacturer of filtration products, has announced an extensive lineup of sales promotions for 2015 designed to increase customer sales, raise brand awareness and connect customers with experiences involving their love for racing and the WIX brand.

Promotion highlights include the WIX Sales Day promotion, Team WIX Racing sponsorship, the popular WIX Hummer H2 mobile marketing unit and year-long social media and motorsports sweepstakes.

“Our extensive lineup of sales promotions and sweepstakes are designed to forge deeper relationships with our customers, including our WIX 10 Training Series,” said Mike Harvey, brand manager for WIX

Filters. “WIX 10 is a series of 10-minute, in-person training modules with tips on WIX products and programs on four topics on light- and heavy-duty filtration.”

WIX promotions are supported by materials that detail each promotion for participating auto parts stores and distributors, including in-store posters and point-of-sale materials to help promote the programs and news releases to publicize the promotions in order to generate additional purchases and brand awareness.

The 2015 promotion schedule includes:

WIX 10 Training Series – WIX 10 is a series of 10-minute, in-person training modules crafted to provide front-line team members with easy-to-digest tips on WIX products and programs. Topics in the series, which launched in 2014, include How You Drive, WIX Industrial Filtration, Heavy-Duty Maintenance Tips and Diesel Fuel Filtration.

Social Media Sweepstakes – WIX will offer year-long sweepstakes, contests and ticket and merchandise giveaways on Facebook and Twitter. Like us on Facebook at href="http://www.facebook.com/wixfilters">facebook.com/wixfilters and follow us on href="http://www.Twitter/wixfilters">Twitter @WIXFilters.

WIX Sales Day Promotion – The Sales Day promotion helps increase auto parts store sales by driving in-store customer visits. WIX will provide customers with the ability to print customized Sales
Day materials for these promotions and offer special pricing.

Mobile Marketing Unit – Customers can request the WIX Hummer H2 at on-site events in 2015. An interactive learning experience on four wheels, the WIX H2 features bold graphics, a fold-down filter display and audio and visual elements. The popular mobile marketing unit is tracking to eclipse the half-million mile mark since its inception in 2004.

Global Rallycross Sweepstakes – Details will be announced later in the first quarter.

Team WIX Racing – In an effort to support the dreams of race teams while building product awareness with the world’s most brand loyal customers, Team WIX racing crews can receive a significant rebate on the purchase of WIX racing products, as well as free team gear. For more information, visit teamwix.com.

WIX Box Top Program – WIX will continue its popular box top program in 2015, enabling distributors to increase awareness of the WIX brand, drive sales of WIX products and build customer loyalty – all while giving customers the opportunity to earn a variety of WIX-branded apparel and gift cards.

WIX/FFA Box Top Promotion – In support of local chapters of the National FFA Organization, WIX will donate 25 cents to FFA chapters for every WIX box top redeemed in March and April 2015. WIX also
will award the four chapters that return the most box tops with a $1,000 bonus and provide an additional $1,000 to the chapter that has the largest increase in box top submissions over last year’s promotion.

WIX Hat, Apparel and Merchandise Catalogs – The WIX merchandise catalog offers an extensive assortment of apparel and promotional items that provide distributors with an array of WIX-branded
items. Customers can place orders online or by contacting a WIX representative.

WIX Institute of Filtration Technology – The WIX Institute of Filtration Technology is three days of intensive, specialized training, involving filter construction, system functions and performance dynamics. For details on 2015 sessions, contact a WIX representative or visit www.wixfilters.com.

WIX Filters eLearning Center – The eLearning Center offers convenient online courses on light-duty and heavy-duty filtration. Participants earning 70 percent or better on course-ending quizzes will earn the title of Certified Filtration Specialist. Students can earn several certificates that will distinguish them as a provider of excellent filtration knowledge and customer service.

About WIX Filters

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter@WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters.

About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $1.4 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit www.affiniagroup.com.

Wray Ward