WIX® Filters Renews and Expands Sponsorship of Performance Racing Network’s ‘At the Track’ Program
Monday, 29 July 2019
Partnership Strengthens as Radio Broadcast Continues to Grow Southeast and Midwest Programs
WIX® Filters, a global manufacturer of filtration products, has renewed its partnership with the Performance Racing Network (PRN) through sponsorship of its grassroots radio show “At the Track.” Host Lenny Batycki will feature WIX and the Team WIX program in his weekly broadcast radio show featuring dirt track, short track, Legends and kart news.
“We are proud once again to partner with the PRN ‘At the Track’ program, as it enters its seventh season,” said Jennifer Gibson, brand manger for WIX. “Our commitment to grassroots racing and Team WIX is matched by Lenny’s passion for the sport, and we are excited to continue a year of informative and entertaining coverage.”
The 2019 grassroots racing coverage has expanded into new areas and states. Listeners can now tune into an expanded affiliate list. Last year, Batycki visited more than 50 tracks including Gas City Speedway and Kokomo Speedway in Indiana, Ponderosa Speedway and Richmond Raceway in Kentucky, Lizard Creek Speedway in West Virginia and Skyline Speedway in Ohio for the first time. This year, the U.S. Legend Cars International sponsorship has added a new layer of exposure, expanding to a global audience across larger tracks in Europe, Australia and South Africa.
“Each week provides a new opportunity to bring the best coverage to our grassroots racing fans,” said Batycki. “We are inspired by the drivers that commit to their craft and take the time to share their insights with us. We, once again, look forward to watching this year’s drivers continue their careers, becoming the future stars of the sport.”
During his travels and at-track reporting, Batycki will act as a brand ambassador providing grassroots racers with WIX swag and interviewing drivers at the track. He is an experienced producer, communications specialist and radio program host, with 104 shows produced and over 250 individuals interviewed on-air in 2018. In addition to his hosting responsibilities with PRN’s “At the Track,” Batycki is the booth host for the RacinBoys.com PPV of the Chili Bowl each January in Tulsa, OK. He’s also the booth host for NASCAR events at Charlotte Motor Speedway and serves as pit road reporter on the big screen during NASCAR events at Atlanta Motor Speedway.
“I look forward to partnering with Team WIX again this year, as we both continue our commitment to grassroots racing. PRN ‘At the Track’ has a rich history, so partnering with a company like WIX that has eight decades of experience is the perfect fit,” continued Batycki.
Fans can find a PRN “At the Track” affiliate near them or listen on the app, iTunes or online,. Follow Batycki, Team WIX and PRN’s “At the Track” throughout the 2019 season on Facebook, Instagram.
WIX will also showcase its partnership with PRN and Batycki across its social media pages, including Facebook, Twitter and Instagram. For more information on WIX, please visit www.wixfilters.com.
About WIX Filters
Since 1939, WIX® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Part of the MANN+HUMMEL family of brands, WIX's product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com, or any of our social channels: Facebook, Twitter, Instagram, Snapchat and YouTube.