WIX® Filters Introduces 380 New Parts in 2019
Thursday, 16 January 2020
Global filtration company focused on premium product launches
WIX® Filters, a global manufacturer of filtration products, introduced 380 new parts in 2019. These parts include 71 passenger car, 88 heavy-duty/off-road, 140 industrial, 27 premium cabin air and a variety of other additions including their OPP product line.
“WIX Filters is proud of our 2019 additions as we continued to not only identify market movements but also delivered products that our customers needed,” said Donald Chilton, director of product management for WIX Filters. “Markets are continually shifting, and WIX prides itself in its ability to stay innovative yet reliable.”
WIX, with a continued commitment to identifying emerging trends, made a decision to focus on premium product launches in 2019. In the past year, two categories saw tremendous growth — high-premium oil filters (13% CAGR) and cabin air filters (25% CAGR). As a result, the company developed a new line of synthetic oil filters in addition to a line of high premium cabin air filters, including the WIX XP Cabin Air Filter, for the customer in need of cleaner, allergen-free cabin air.
“In 2020, we will continue to look at passenger car, heavy-duty/off-road and industrial applications,” continued Chilton. “No matter the filter a vehicle needs, WIX wants to be the number one solution for customers in need of dependable filtration.”
For more information, please visit wixfilters.com.
About WIX Filters
Since 1939, WIX® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Part of the MANN+HUMMEL family of brands, WIX's product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com, or any of our social channels: Facebook, Twitter, Instagram, Snapchat and YouTube.